TY - BOOK AU - Rayudu, Phanindra Kumar AU - Guide: Vani, Gourav Kumar TI - Effectiveness of brand promotional activities on new hybrid paddy and market share with special reference to V N R seeds Pvt. Ltd. in Kurnool district of Andhra Pradesh U1 - 658 KUM-E PY - 2020/// CY - Jabalpur PB - JNKVV KW - (MBA) Agri-Business Management ER -