TY  - BOOK
AU  - EDWARD W CUNDIFF
TI  - FUNDAMENTALS OF MODERN MARKETING
U1  - GN380.1C914F 
PY  - 1974///
CY  - NEW DELHI
PB  - PRENTICE/HALL LOF INDIA PRIVATE LTD.
KW  - FUNDAMENTALS OF MODERN MARKETING
N1  - UNIVERESAL BOOK SERVICE
ER  -