TY  - BOOK
AU  - Cravens W, David
AU  - Hills E.Gerald
AU  - Woodruff B. Robert
TI  - Marketing Management
U1  - 658 
PY  - 2002///
CY  - New Delhi
PB  - A.I.T.B.S.Publishers & Distributors
KW  - MANAGEMENT
ER  -