TY  - BOOK
AU  - Chisnall Peter M.
TI  - The Essence of Marketing Reserch
SN  - 8120309081
PY  - 1991///
CY  - New Delhi
PB  - Prentice -Hall of India Private Limited
KW  - MANAGEMENT
KW  - THE ESSENCE OF MARKETING RESERCH
ER  -